“More than one-half of the world’s people are still without the simplest knowledge of the good news of God’s saving love in Jesus Christ. There is no greater challenge to evangelism in mission than that. Christians are rightly concerned about the grievous imbalances of wealth and food and freedom in the world. [But] What about the most devastating imbalance of all: the unequal distribution of the light of the knowledge of God in Jesus Christ?” 

Samuel Hugh Moffett, The Leading Partner – Perspectives Reader, 2009, 599-600.